Richie pretends to be a hardware magnate looking for an advertising icon to try to meet the woman of his dreams, the beautiful poster-girl for Wisconsin Cola.
- Ron Howard as Richie Cunningham
- Henry Winkler as Arthur "Fonzie" Fonzarelli
- Marion Ross as Marion Cunningham
- Anson Williams as Potsie Weber
- Don Most as Ralph Malph (credited as Donny Most)
- Erin Moran as Joanie Cunningham
- Tom Bosley as Howard Cunningham
- Al Molinaro as Al Delvecchio
- Verne Rowe as J.B.
- Paulette Breen as Angela